A British source estimated that Britons spend an average of
24 hours a week online or online shopping. And as more and more of our
high-street stores, including iconic flagships like House of Fraser, go into
administration we can blame increased online recreation and a shift in consumer
behaviour.
This preference for online retail is often attributed to
millennials, but even the older generation are now ordering from their
favourite stores from the comfort of their own home. My dad buys dog food,
wine, camera accessories and cycle clothing online. And who can blame him? Why
wouldn’t consumers shop from online stores such as Waitrose & Partner’s
when they’re boasting ‘£30 off your first shop online’?
But with online shopping comes online transactions and this
makes consumers vulnerable to cyber risk. Although cyber security is nowadays widely
recognised, fraudulent activity on the internet is more and more common. It’s
the modern day version of a bank robbery. Why walk into a bank with a gun to get
large amounts of money, when you can raid peoples bank accounts online or
simply use their credit card without their consent?
Four or five years ago I was subject to this. Not long after
setting up a new bank account, I received a phone call from my bank provider’s
fraud department to question a suspect online payment. Justifiably horrified
(as I hadn’t made the payment), I was extremely stressed and although it was a
minimal sum (less than £30 in fact), I was shocked that someone could so easily
obtain my card details and commit a fraudulent transaction without my
knowledge.
Recently a fake scam letter supposedly from Barclaycard
circulated social media and, although many people have poked fun at the
spelling errors and ridiculous content, similar letters often enter email
inboxes on a daily basis. And they are evidently successful, otherwise
fraudsters would not continue to use them.
Good news – An authentication process called Strong Customer
Authentication (SCA), governed by EU regulations, is in place to mitigate risk
with online payments, At present, ecommerce card transactions are verified
using an SCA tool called 3D Secure 1.0 which enables consumers to enter their
card number and CVC verification.
As of the 14th September 2019, new EU rules for
online transactions mean that a new specification, namely 3D Secure 2.0, will
be introduced. This will involve two steps of authentication, one of which
will require consumers to enter a password received via SMS.
Seemingly great news for online shoppers – alas, there are numerous
concerns for the reliability on having a stable mobile signal or access to
wifi, without which the transaction cannot go through. Some are saying that
approximately 1/3 of transactions will fail to go through.
Not only that but, the British Retail Consortium estimates
75% of retailers are unaware this is coming into effect; that means that three
in four retailers are unprepared for these changes. So seeing as your next
online transaction may not go through – anyone fancy a trip to the shops?
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