First let me start by saying: I am not an SEO expert.
This post is merely an exploration of some notable changes I have been made aware of recently.
One of my university modules covers the exploration of new media and its impact on communication. In a recent lecture, we discussed how algorithms and cookies hugely influence what you see on your Google home screen.
One particular example was the word - 'umbrella'
For the majority of the students in our lecture, the results were:
There was also a bit of:
However, what surprised us all - were the results that our lecturer had when he typed umbrella into Google...
'Umbrella Revolution'
It is important to remember that our lecturer is American and has travelled a lot of countries.
Having worked in many countries - this meant that Google's algorithms extracted a significantly different result from the results that we received, as British students.
This is not directly linked to SEO, because (as much as you hate it) Wikipedia tends to fare well in search anyway. However, by typing the same word into different people's search engine, we got some very different results.
It is extremely interesting to see how Google's algorithm extracted different information from users history and digital activity.
The point I am trying to raise is - is it still possible to optimise a site's search engine ranking, when everyone is looking for different things?
Feed the algorithm, play to your advantage.
If you work and trade in a specific country, what are the people you're selling to interested in? What is their search history likely to include? How will this affect the way the algorithm feeds them information online?
...I said 'feed' a lot then... I promise I'm not hungry
Just offering some FOOD for thought.
Previous post - Brick wall
This post is merely an exploration of some notable changes I have been made aware of recently.
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One particular example was the word - 'umbrella'
For the majority of the students in our lecture, the results were:
However, what surprised us all - were the results that our lecturer had when he typed umbrella into Google...
'Umbrella Revolution'
It is important to remember that our lecturer is American and has travelled a lot of countries.
Having worked in many countries - this meant that Google's algorithms extracted a significantly different result from the results that we received, as British students.
This is not directly linked to SEO, because (as much as you hate it) Wikipedia tends to fare well in search anyway. However, by typing the same word into different people's search engine, we got some very different results.
It is extremely interesting to see how Google's algorithm extracted different information from users history and digital activity.
The point I am trying to raise is - is it still possible to optimise a site's search engine ranking, when everyone is looking for different things?
Feed the algorithm, play to your advantage.
If you work and trade in a specific country, what are the people you're selling to interested in? What is their search history likely to include? How will this affect the way the algorithm feeds them information online?
...I said 'feed' a lot then... I promise I'm not hungry
Just offering some FOOD for thought.
Previous post - Brick wall
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